New director hones Addictive Catchments to support mission to regenerate UK's rivers

Additive Catchments, a leader in innovative water monitoring and protection solutions based in the South West, today announced the appointment of Robin Smale as their newest director.

Robin Smale, founder of Vivid Economics, a strategic economics consultancy with broad sustainability capabilities, brings extensive experience in green finance, natural capital, and nature-based solutions to the impact-driven tech company.

Rob Passmore, CEO at Additive Catchments, said: “Robin's expertise in environmental economics and his proven track record in building successful, impactful organisations make him a brilliant addition to our team. His insights will be crucial as we continue to develop solutions that rebuild public trust in our water management systems."

Robin said: "I am delighted to be throwing my energy and capabilities into the Additive Catchments board, alongside Rob Passmore, Quinton Davies, Dale Van Demark, Brett Grosvenor, Tom Gillen and Janet Copp. The improvement of water quality in rivers in the UK and beyond is a great mission. This is a highly committed team, whose strengths in partnership building and technology integration are exactly what is needed to plan, roll out and deliver a high-quality Catchment Monitoring as a Service, at scale." 

The company combines cutting-edge technology with community-driven efforts, delivering comprehensive solutions that promote ecological health and transparency in water management operations. Additive Catchments is particularly focused on helping water companies meet the requirements of Section 82 of the Environment Act 2021, which mandates improved monitoring of storm overflows.

As Additive Catchments continues to grow, Robin’s appointment marks a significant step in the company's mission to regenerate Britain's waterways and set new standards for environmental stewardship in the water sector.

Find out more about Additive Catchments: https://additivecatchments.com/