Families rank cinema as their number one half-term activity

New research by Vue reveals that the cinema is the number one family activity for children aged 5 – 14 this half term, with a trip to the big screen preferred to visiting a park, theme park or going for a walk by 69% of 2,000 UK parents and children.

And it bodes well in a year marked by restrictions on our daily lives, where the importance of escapism has never been stronger.

Dr. Agata Lulkowska, Lecturer in Film Production and Vue ambassador, said: “With all the preventive measures in place, we mustn't abandon the activities which break the routine…a family cinema experience gives parents some much-needed down time, while children visit faraway lands, time-travel, or experience some magic, providing a healthy form of escapism…”

With family safety and physical distancing topping 2020 priority lists, it’s also worth noting that the report by Vue shows that more than half of parents (58%) feel safe taking their kids to the cinema under the current guidelines and improved safety measures, such as enhanced online booking and physically distanced seating.

Top half term screenings at Vue:

-          Hocus Pocus

-          Two by Two: Overboard

-          Hey Duggee at the Movies

-          Away

-          Cats and Dogs 3: Paws Unite

-          The Elfkins: Baking A Difference

-          Dennis & Gnasher: Unleashed! On the Big Screen

-          Harry Potter and the Half Blood Prince

-          Star Wars: The Empire Strikes Back

-          Spider-Man: Into the Spider-verse