4 Tips for Business Cards
The ubiquitous nature of the internet and everyone doing everything online has changed the landscape for many businesses when it comes to marketing.
However, whenever change comes there will always be people that will prefer to do it the old way or will like the break from the current styles. Business cards are a great way of providing that to people. Business cards are a great way of adding a special personal touch to your networking repertoire.
There are some key things that you will need to keep in mind though if you do intend to use business cards to promote yourself and get you and your business out there.
Quite often making something like a business card is more challenging than might be expected so the best thing to do would be to hire a professional in the printing industry to make sure that the card is the best that it can be. Printingprogress for example might provide people that operate in that area that special something that it might be missing.
1: Brand
Business cards are an effective way of getting your brand out there but something that must always be kept in mind is that the business card itself must be consistent with your overall brand image. It also needs to effectively convey what kind of style your brand operates with. If your brand is all about bright colours and is quite loud and the card itself doesn’t reflect that then the inconsistency might be jarring or off-putting to prospective clients. You also need to consider who will be ready for the business card and what they might be looking for.
2: Simple
This is an important one as sometimes people can be keen on getting as much information on their business cards as possible but this is a common mistake that should really be avoided. Use the card to convey just the key information as it can be very easy to overfill it as you are not working with very much space.
3: Memorable
This is also key. A generic and forgettable business card will just be put in the bin or in a drawer and then never thought about again. Try and make the card stand out to the point that potential clients remember who you are and what you offer. All advertising in any capacity is required to be memorable to be effective so you need to make sure that you think about this when designing the business card. There is a balance that needs to be achieved though you need to make sure that the business card is memorable for positive reasons not for negative ones.
4: Encourage
Speaking of memorable, this then leads on to encourage the reader of the business card to get in touch or to engage with you and your business in some capacity. If the business card doesn’t encourage more leads, then ultimately it has failed in what it was designed to do. What this is called in the business and marketing world is a ‘call to action’ you are trying to get the people that read your business card interested in you and your company.
The Basics
These key tips for effectively using business cards are actually applicable in all forms of marketing. There is also significantly more to effective marketing than has been mentioned here but these components are so crucial that if these aren’t getting done right then any marketing campaign will not be as successful as it possibly can be.
