How to set up a garden party events company

In the UK, the garden reigns king. 88% of households in the country have access to them, according to 2020 ONS data.

That means, weather-permitting, the garden can be the perfect location for all types of events. After all, it’s an inexpensive location, with plenty of space, lovely surroundings, and heaps of convenience. If you’re considering opening an events company, organising garden parties is therefore a great potential niche, but how can you get into the business?

Get to know your market and audience

When starting any new business, market research is crucial. You need to find out the most common types of garden parties your customers are hosting and the services they want providing, doing your research online to find out.

The area in which you do business is also important. A December 2020 poll by Lakeland found that nearly 20% of Londoners didn’t have a garden, yet just 2% of Welsh households didn’t. You want to operate somewhere where gardens are plenty and people are more likely to pay for garden party services too.

You may also wish to offer different packages to your customers. To tailor these correctly, research current trends via magazines and social media resources such as Pinterest, as well as your competitors.

Decide your unique selling points

While it can be easy to think of yourself as a jack of all trades, there will be some aspects of your business that you're better at than others. That might be bright and beautiful decorations, tasty food, crowd-pleasing drinks, attentive customer service, or exciting entertainment.

To understand your USPs, write down your own strengths and weaknesses, as well as the contacts you have at your disposal. If you know plenty of food truck owners or garden party entertainment acts, for instance, be sure to stress these links when marketing your services.

Acquire all the equipment, materials, and tools you’ll need

Once you know the services you’ll be offering to customers, you need to get your supplies and equipment together.

For instance, nail guns are an important type of tool if your business offers garden party decoration services, as they will help you effortlessly yet powerfully hang up décor like bunting or construct more complicated sets and structures.

In the case of food-focused garden party planning, cocktail-making apparatus might also be key, as well as drinks coolers, a barbecue, and plenty of disposable plates and cutlery.

Work on your digital strategy

In the online age, getting your business online is perhaps the most crucial determinant of your business’ success.

Start a social media page and get posting, putting money behind your posts to reach new audiences. Consider public relations services to get your name into online news media. And invest in a great-looking website that sells your services and makes it easy for prospective customers to get int ouch and book.

Starting an events business can be tough, but with the above tips, you’ll be on your way to success. What else do you think is important for garden party events companies to focus on? Let us know in the comments section.