Smiggle-mania hits Plymouth

Australia's most exciting and colourful stationery retailer, Smiggle, is set to open a store in Plymouth on Friday 23 June – marking the brands 100th store opening in the UK.

Smiggle – where a smile meets a giggle – has been a revelation since arriving on these shores in February 2014, with Plymouth marking the monumental opening while many more new stores are set to open in 2017. 

The bold and bright new shop in Drake Circus is sure to win a legion of new followers with its treasure trove of quirky and exciting products.

John Cheston, Managing Director of Smiggle, said: “We have opened 46 new stores in the past 12 months alone and have reached our 2017 goal of 100 stores ahead of target.

“Our exceptional expansion has seen Smiggle awarded with the UK Retail Brand of the Year 2016 and the Fasting Growing Shopping Center Retailer of the Year 2016 accolades.

“We will enthusiastically continue this momentum and have our sights now firmly set on 200 store locations by the end of 2019.

“Smiggle is fast-becoming the go-to brand for kids’ stationery and it’s great to see our UK Smiggle fan base going from strength to strength. With every store we open our mission remains the same; to inject fun into everything we do whether it’s on a local, national or global level.”

Smiggle is dedicated to creating original, fun and affordable products. Whether you’re searching for a great gift for a stationery lover or need to spruce up your own collection, Smiggle promises something for everyone.

Shoppers can choose from a whole host of funky products, focused on bold colour, quirky graphics, good value and innovation. These offerings will be brought to life for Lincoln consumers, with promises of multi-coloured backpacks, eye-catching pencil cases, sparkly stationery, gadgets and gizmos, and lots of goodies to deck out desks.

Smiggle is going to be the hottest ticket in town. Let the Smiggle-mania commence!