Now that's what you call High Street fashion!

Budding fashionistas from Plymouth College of Art have joined forces with retailers and the City Centre Company to help run the show, which is promising top designs, new trends and the latest in High Street fashion.

The City Centre Company is also working with students and apprentices from City College Plymouth and GHQ on this truly inclusive and fun event, which is running from September 3 to September 11.

The aim of the fashion week is to promote Plymouth as a premier shopping, as well as holiday, destination - with designer labels, big brands and heaps of local talent.

And students at Plymouth College of Art are determined to show that Plymouth is also a great place to learn the fashion trade, from the design stage to putting together their own collections.

With enough glitz and glamour to satisfy even the most discerning trendsetter the event is expected to draw thousands of visitors.

Plymouth City Centre Manager Jon Walton said: “We couldn’t put this event on without the students from the Plymouth College of Art and City College Plymouth.

“Their enthusiasm and hard work is infectious and they really get into the spirit of things, helping with everything from designing special shop windows, to showing off their own collections, providing beauty treatments and helping make up the models.

“This event really puts Plymouth on the fashion map, not just for great shopping but also as a place to study fashion, performing arts, hair and beauty and art and design. With its lively culture and beautiful surroundings, it truly is inspirational.”

City College Plymouth and GHQ Students will be helping out on the special Beauty Bus from the 6th, where they will be giving mini beauty treatments and  hair styling alongside glamour advice.

The bus was at Plympton Ridgeway on Tuesday and will visit Plymstock Broadway on Wednesday 7 September; Ivybridge Watermark on Thursday, Royal William Yard on Friday and Place de Brest in the city centre on Saturday 10 September.

The promenade Fashion Foundations exhibition will showcase the work of local photographers and some recent Plymouth College of Art graduates in a variety of locations across the city centre.

And, as part of their first week back at the start of the academic year, the Extended Diploma Fashion students will be let loose on some of the city centre’s window displays.

They will be designing the displays as part of the City Window Trail, from the 6th until the 11th, where the eagle-eyed can go on a fashion hunt for the chance to win a personal shopping experience with Debenhams, complete with a £250 voucher to spend in-store.