Devon dog lights up local billboards following national competition

Jolene, a 2-year-old Hungarian Vizsla from Dartmouth, has shot to fame as the star of a new advertising campaign for fresh dog food brand, Butternut Box.

Following a nationwide competition, which saw proud dog parents across the UK submit funny, endearing and entertaining videos of their pups in the thousands, Jolene was selected to become the furry face of Devon’s latest billboard campaign.

With the belief that every dog deserves to be celebrated, the competition winners were not chosen lightly. The “darling of Dartmouth” Jolene stood out for her impressive tricks, soft floppy ears, and affectionate personality.

When she isn’t paddleboarding or stalking seagulls at the beach, Jolene can be found hanging out with her humans at the local village pub. She documents her seaside adventures on Instagram (vizsla_jolene), where she and her flaming locks of auburn ears have racked up a loyal fanbase.

The Devon pup stars in the Butternut Box out-of-home campaign alongside 10 other good boys and girls across the UK and Republic of Ireland, who were each chosen for their individual “wow factor.”

The winning pooches have each gone on to represent their own cities in the international advertising campaign, which calls on dog owners to unleash the benefits of a fresh diet for dogs, which include healthier skin, a shinier coat and improved gut health. The campaign is live at 39 sites spanning railway stations, shopping centres and bus shelters.

One lucky pooch will also be chosen for a starring role in the brand’s new TV advertisement this year, giving the Dulux dog and Andrex puppy a run for their money. It could be Jolene chosen for the lead role, so watch this space!

Katie Henwood, Jolene’s dog parent, said;

“Jolene is the best thing that has ever happened to our family. She is super intelligent, full of personality and makes us laugh every day with her cheeky antics! We’re so proud of her and wanted her to have a moment of fame as she truly is a star. 

“Jolene loves her Butternut Box and we’ve noticed that the fresh ingredients not only help to keep her energy levels high but have also given her coat an incredible shine.” 

Christy McCormick, Brand and Creative Director at Butternut Box said;

“We were blown away by the incredible response to our Dogs Deserve Fame competition. We believe every dog should be celebrated, and how better to do this than by making them the real stars of our new advertising campaign.

 “Jolene is a very worthy winner of our competition, wowing us with her impressive tricks and paddle boarding skills. Her billboards capture her unique character and zest for life perfectly. We hope they’ve brought a smile to the people of Devon.

“At Butternut Box, we’re committed to using only the freshest, human-quality ingredients in our meals, ensuring every dog can enjoy a tasty, nutritious diet that helps them to stay fit and healthy for longer. Our campaign celebrates the dogs that love our fresh recipes and it’s been an honour to give them the fame they deserve.”

Does your dog have what it takes to be a star? Butternut Box is now calling on dog owners to sign up for news on its next Dogs Deserve Fame competition, which will celebrate canines destined for fame in 2024. 

For more information, visit: https://join.butternutbox.com/dogs-deserve-fame-2024-sign-up/